On the long and mid-irons, weight is located progressively lower to help generate a higher shot trajectory with more spin. The system positions more mass higher in the short, scoring irons to generate a lower ball flight for better control while eliminating any ballooning. Highlighting the design elements of the Hogan Icon irons is the company’s “Progressive Center of Mass” weighting system that allows golfers, regardless of which club they’re hitting, optimal ball flight on both length and trajectory. A blade design having minimal offset, a thin top line, and shorter blade length, the irons are well-suited for accomplished players wanting to work the ball, true shot makers will consider these irons a game changer thanks to an inviting look, top-notch craftsmanship, and several key trademarks incorporated into the design. The ICON irons are textbook Ben Hogan, carrying on the heritage of high-quality, beautifully forged, contemporary muscle backs and placing them in a re-imagined, contemporary package. It’s thanks to our successful direct-to-consumer business model, which allows golfers to buy direct at, and avoid the exorbitant retail prices they would pay for clubs of this caliber.” White adds, “Offering a high-performance, forged muscle back set like the Hogan Icon irons at a price point of $770 is unimaginable in today’s market, or in recent memory. Hogan’s mission and we’ve continued that tradition.”
![vintage ben hogan irons vintage ben hogan irons](https://www.benhoganvintage.com/images/BH-Precision55-15-p.jpg)
“In the hands of accomplished players, they will find the ICON Irons offer an unmatched combination of performance, feel, and eye appeal as compared to any muscle back blade on the market. We think the new Hogan Icon irons would be something he would be proud of” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Ben Hogan always had exceptionally high standards … especially for his blade iron designs.
![vintage ben hogan irons vintage ben hogan irons](https://static01.nyt.com/images/2015/01/21/sports/Y-GOLF-2/Y-GOLF-2-jumbo.jpg)
Better yet, given the company’s innovative Direct-To-Consumer business model which minimizes operational costs and completely eliminates retail mark-up, ICON irons will be sold at and for $770 (chrome) and $800 (black) for a 7-piece set … far less than the price of many competitive blades in the market today sold through traditional retail stores. Hogan’s design philosophies.ĭeveloped for better players accomplished at working the ball, the ICON Irons combine traditional styling with modern performance. Hogan’s design philosophies, born-off the greatest swing ever and combine traditional styling with modern performance for accomplished playersįort Worth, Texas – Nearly seven decades after Ben Hogan, the man renowned for the greatest swing in golf, founded his equipment brand, Ben Hogan Golf Equipment Company has launched the Hogan Icon irons, a set of forged muscle-back blades featuring many of Mr.